udaan was founded in 2016 with a vision to transform the trade ecosystem and empower small businesses by
leveraging technology. As India's largest eB2B platform with about 70% market share in India, udaan operates
across diverse categories including FMCG, Staples, Fruits & Vegetables, and Pharma.
With an extensive network of retailers nationwide, thousands of suppliers, and leading national and regional
brands on the platform, udaan enables efficient supply chain and logistics operations driven by technology and
focused on B2B trade.
udaan also enables financial products & services to small businesses and retailers through udaanCapital - a
fintech focused on addressing the working capital requirements.
udaan is headquartered in Bengaluru with offices in all metros and major cities across India.
Leaders Profile
Abhilash Pillai
Head of Product Management - Customer Platform
Abhilash Pillai is an experienced tech leader at udaan, heading the Product Management for the Customer
Platform. With a robust background in supply chain, data platforms, and customer experience, Abhilash
brings a wealth of expertise to his current role.
Previously, Abhilash served as the Director of Product at Flipkart, where he led the fulfilment product
team, focusing on delivering exceptional customer service with high accuracy and cost-efficiency across
vendors, including eKart. He also spearheaded the network product team at eKart, optimizing the movement
of shipments for both speed and cost.
Prior to Flipkart, Abhilash worked with Freecharge, where he led the strategic wing, developing products
that allowed offline retailers to send targeted ads to core customers, enhancing the shopping
experience.
Abhilash's product management experience also extends to Yahoo, where he worked on the Membership
Platform, focusing on identity solutions, and on the Search team, where he successfully grew search
volume and user engagement across the APAC region.
He holds a PGDM in Marketing and Strategy from IIM Lucknow and a Bachelor's Degree in Engineering from
P.E.S Institute of Technology.
Atul Sharma
Head – Policy and Corporate Affairs
Atul Sharma is the head of Policy and Corporate Affairs at udaan. He is an industry leader with over 38
years of experience. Prior to joining udaan, Atul was heading Regulatory and Corporate Affairs at Bharti
Group.
Atul has vast experience in Corporate and Government Affairs and has handled assignments across Telecom,
Shipbuilding, Ports, Railways, SEZ spanning across managing finance, taxation, litigations and Policy
and
Regulatory issues. He has worked closely with the government on policies like SEZ, Land Acquisition, and
Rehabilitation & Resettlement.
Atul holds a Masters in Commerce from Agra University and is a CA from the Institute of Chartered
Accountants of India.
Chaitanya Adapa
Chief Executive Officer, udaanCapital
Chaitanya Adapa leads udaanCapital - a comprehensive, tech-led, supply chain financing platform for
brands and manufacturers.
Chaitanya has been working at the intersection of finance and technology since 2006. He’s donned various
hats as a quantitative analyst, an engineer, a Product Manager, and a Business Development Lead across
three domains: financial markets, digital payments and lending.
Throughout his career, he has played a pivotal role in transforming early-stage ventures like Flipkart,
udaan, and udaanCapital into thriving, mature businesses.
Chaitanya is an alumnus of IIT Delhi and IIM Bangalore.
Ajeesh P G
Chief Information Officer, udaan
With over 19 years of experience, Ajeesh leads udaan’s IT and Security strategy—overseeing
infrastructure, cloud, networking, and data-center operations that power the company’s technology
backbone.
Ajeesh is recognized for his strategic leadership, deep technical expertise, and ability to translate
complex technology frameworks into scalable, secure, and business-focused solutions. He has a proven
track record of fostering innovation, mentoring high-performing teams, and implementing robust systems
that enable growth and resilience.
Before joining udaan, Ajeesh spent nearly nine years at Flipkart, where he was the company’s first IT
hire and played a key role in building its technology backbone. He was pivotal in architecting the
supply-chain IT framework, introduced next-generation SD-WAN connectivity to enhance performance and
reduce costs, and implemented a Wi-Fi-first warehousing network to improve productivity and delivery
speed. His initiatives in automation, security, and scalability were instrumental in supporting
Flipkart’s rapid expansion.
Earlier in his career, he was part of Amazon’s Bangalore Development Centre, managing IT operations.
Raza Khan
Head – PR & Communication
Raza Khan is the head of PR & Communications at udaan. Prior to joining udaan, Raza was heading
communications at Bharti Enterprises, handling communications for all Group companies, including Bharti
Airtel (India, South Asia and Africa), Bharti Retail, FieldFresh, Bharti Reality, and Bharti Foundation.
Raza is a seasoned public relations professional with over 25 years of experience in diverse sectors. He
has also held leadership positions in India’s leading PR agencies like Perfect Relations and
Genesis-Burson Marsteller.
Raza holds a Post Graduate Diploma in Communications from the Delhi School of Communication and a degree
in Chemical Engineering from National Institute of Technology, Raipur.
Sanjeev Mehta
Head Product Management - Supply Chain, Retail and Accounting Systems
Sanjeev Mehta heads our Product Management for Supply and Retail systems including Accounting and
Controls. He also closely works with our Supply Chain teams in strengthening udaan’s position as a
cutting-edge organization in the various areas of supply chain - operational process and their design,
Industrial Engineering & Automation, Inventory Planning and Procurement Operations.
He is one of the founding team member of udaan and is recognized in the industry for his rare and unique
cross-functional skills and in-depth knowledge in these complex interconnected domain areas.
Sanjeev has over 25 years of product management experience and prior to udaan played leadership roles in
Product Management, Planning and process design at Flipkart.
He holds an MBA from IIM Calcutta and BTech in Mechanical Engineering from IIT Delhi.
Siddhartha Reddy
Head of Engineering
A veteran technologist with nearly two decades of experience building scalable internet products.
As a founding member of udaan, Siddhartha established robust technical foundations and built a
high-performing engineering team that seamlessly bridges technology and product development.
Previously at Flipkart, he joined as an early engineer and architected core platforms including Search,
Promotions & Merchandising, and Data Infrastructure. His expertise spans backend, frontend,
infrastructure, and AI technologies.
Siddhartha holds an M.Tech from IIIT-Bangalore, specializing in Information Retrieval & Distributed
Systems, and a B.Tech from JNTU Hyderabad.
Vignesh Ramakrishnan
Head – Business
Vignesh has over 18 years of varied cross functional experience in e-commerce and finance. Throughout
his career, Vignesh has excelled in multiple roles, showcasing his versatility and expertise across
various functions including P&L, Sales & Business Development, Business Finance, Strategy, Product
Management, Analytics, and Planning.
He has been with udaan since inception as part of the founding team and has been instrumental in setting
up and scaling multiple business categories including Food, FMCG, Fresh, Electronics & General
Merchandising. Currently, at udaan he leads the Category Business and is responsible for driving the
P&L.
Prior to joining udaan, Vignesh worked with Flipkart in leadership roles for over three years,
overseeing Mobile, Electronics, and Large Appliances categories.
In the past, Vignesh has also worked with Hewlett Packard, overseeing Customer Strategy, Category
Growth, Marketing Performance, and Channel Experience.
Vignesh holds an MBA from ISB Hyderabad, and is also a professionally qualified Cost & Management
accountant.
Vishnu Menon
Senior Vice President, Head of Business Finance, Corporate Strategy & Investor Relations
With a 14-year career spanning across corporate finance, strategy, and fundraising, Vishnu Menon brings expertise in driving growth and building robust capital structures. Currently a Senior Vice President at udaan, Vishnu oversees Business Finance, Corporate Strategy, Investor Relations, and Fundraising, supporting the company’s mission with a focus on sustainable and strategic growth.
Vishnu’s prior experience includes five years at Bain & Company, where he built a strong track record in growth strategy, performance improvement, and private equity diligence. He worked on a variety of cases across sectors such as IT, telecom, chemicals, and micro-finance, and contributed to Bain’s foundational work on the ‘Founders’ Mentality framework and the Global Growth Playbook’.
Prior to joining udaan, Vishnu was the Founder and CEO of Wandertrails, a pioneering travel-tech e-commerce venture that redefined experiential travel in India by enabling curated stays and local activities. His entrepreneurial journey with Wandertrails enriched his expertise in scaling businesses with a customer-first mindset.
An engineer by training, Vishnu holds an MBA from IIM Calcutta, where he was the sole recipient of the prestigious O.P. Jindal Scholarship and served on the IIM C Placement Committee. Recognized as a Global Shaper by the World Economic Forum, Vishnu has also been a speaker at prominent platforms, including the India Economic Summit and TiECon.
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